14 de Setembro de 2013
The article has been awarded the prize for Best Young Professional Paper at this year's edition of the IBC awards.
The authors of the article, Jorge Rodriguez and Aurora Mourelle, are members of the Customer Engineering team at HISPASAT.
The HISPASAT Customer Engineering team, led by Inés Sanz, has won the Best Young Professional Paper IBC2013 Award, given at this event to the best article submitted by writers aged under 30. The study, entitled “Retos y oportunidades para el despliegue de la UHDTV” ("Challenges and opportunities for the roll-out of UHDTV"), analyses one of the key elements for the future of the audiovisual industry - ultra high definition television (UHDTV). The text analyses the technological challenges faced by the audiovisual industry in its endeavours to achieve success with UHDTV.
The deployment of this technology is a key factor for the growth of not only Direct-To-Home (DTH) satellite platforms but also other broadcasting platforms, such as cable or DTT. In order to fully comprehend the progress made and the technological challenges yet to be faced, both from a technical point of view and from a business perspective, this article focuses on HISPASAT's actual experience of broadcasting in ultra high definition (UHD) via satellite, and highlights how these technologies can be applied when designing new UHD services, taking advantage of the excellent performance of the Ku-band Hispasat 1E satellite in Europe and the Ka-band Amazonas 3 satellite for the American continent.
The article also analyses the new, more efficient coding techniques, such as High Efficiency Video Coding (HEVC), and the improvements under development in the DVB-S2 system, and demonstrates how this evolution can be a driver of the audiovisual industry's market which accelerates the roll-out of ultra high definition television, not only for broadcasts of sporting events or for movies, but also for DTH platforms.
Jorge Rodríguez, one of the authors of the article co-written by Aurora Mourelle, will take part tomorrow in the session named “High Efficiency Video Coding – Will It Do Enough?”, organised as part of the conferences at the IBC event in Amsterdam. During the session, he will outline the assumptions included in the award-winning article and debate with other experts the future of UHD, the technical and economic possibilities, and improvements to image resolution and quality in video formats.
The article, to be published in the journal of the Institution of Engineering and Technology (IET) worldwide, is yet another example of the great interest that the HISPASAT Group has shown in studying and implementing UHD, as well as the high level of training of its researchers.
About the HISPASAT Group
The HISPASAT Group is composed of companies operating in Spain and also in Latin America, where the Brazilian affiliate, HISPAMAR, sells its services. The group is a leader in the broadcasting and distribution of Spanish and Portuguese content, including transmission on important digital Direct-To-Home (DTH) and High Definition Television (HDTV) platforms. HISPASAT is one of the world's main players in its sector in terms of revenue and acts as the main communications link between Europe and America.