14th November 2016
HISPASAT once again attended the IBC fair in Amsterdam, where it displayed its most advanced audiovisual innovations, which this year focused on the three paradigms of the future of television: higher quality, greater flexibility and web services.
Jorge Rodríguez, Marketing manager at HISPASAT, talks to us about them.
FIRST PARADIGM: QUALITY
The first paradigm is quality. As you know, Hispasat has spent years working on UHD, with initiatives such as our Hispasat 4K channel or the Hispasat 4K International Festival for short films shot and post-produced in 4K that we organise every year. This year at the IBC, we wanted to go one step further and we presented HDR technology, which provides a greater layer of quality to 4K. In this case, the technology provides greater brightness, more contrast and better colours. We carried out this demonstration with Dolby Vision, one of the most cutting-edge HDR technologies on the market. We currently broadcast this technology with Dolby Vision technology in our European coverage that was received at our stand with a receiver provided by Hisilicon.
SECOND PARADIGM: FLEXIBILITY
The second paradigm of the audiovisual sector is the flexibility of the multiscreen developments. We can see how solutions are arising on the market to make the content available where the user wants, when the user wants and on the device the user wants. We cannot do any less. For years now, HISPASAT has worked on solutions for the distribution of content in homes to IP devices. This has been consolidated in an alliance with large players in our industry, the SAT>IP alliance, which promotes SAT>IP technology that converts satellite signals into IP for their distribution in the home. This year at the IBC we are presenting the first screen compatible with this solution as a server. That is to say: the equipment directly converts the signal. For this demonstration we had the help of Panasonic and it could be seen how the content broadcast via satellite was also available on the tablet, smartphone or any other IP device.
THIRD PARADIGM: WEB SERVICES
The third paradigm is the transition to IP that we are seeing in our market. This transition affects all the elements of the value chain: contribution, distribution and reception in the home. This year we present innovations in the IP transition in content contribution by means of an end-to-end solution with content in the cloud and contribution from satellite to live streaming. In this case, we broadcast content, which may be anywhere in the world, to our IP platforms and it is uploaded to the cloud, where software encryption takes place due to the CIRES 21 platform. The client can thus upload the content that they want in the format they want and with direct and virtual transcodification to different systems and technology.